“When it comes to innovation, business has much to learn from design.
The philosophy in design shops is, ‘try it, prototype it, and improve it’.”
– Roger Martin, Rotman School of Management
The philosophy in design shops is, ‘try it, prototype it, and improve it’.”
– Roger Martin, Rotman School of Management
Articles on Design Thinking in Business
- The Design of Business - Businessweek article on why design thinking matters to the future of business
- Strategy by Design - 5 tips for implementing design thinking in your organization
- 9 Ways to Get the Most out of Design Thinking - Great article on how to combine the creative with the analytical to drive innovation
- Leading in the Age of Creativity - Great short article from Fast Company
- How Design Thinking Transformed Airbnb - Great article on the turning point from a failing start-up to a billion dollar business
- Tap Into The 7 Secrets Of Silicon Valley's Innovation Culture - Article by Co.Design on collaboration and risk-taking
- Taking Teamwork to the Extreme - A fantastic article from Inc.com on how one company has built collaboration into its culture
- The Out-of-Touch Effect - Great article by 99u on connecting with clients, building empathy, and staying motivated
- Why You Are Design Thinking’s Holy Grail - Short article on why design thinking matters to your business
- Why Startups Need Design Students - Great Fast Company article on why you need to infuse creative energy into your organization
- Integrating Lean Startup and Design Thinking - Article on how to combine the best of design thinking with the best of lean start-up methods to build your business
Training & Tools
- LUMA Institute - organization focussed on providing training and resources to help your business implement human-centered design
- Lime Design - organization specializing in applying and teaching the human-centered design process as a means to solve real-world challenges in business, education, the arts, and media
- Innovationship - offering experiential learning through project engagements, mentoring, and workshops for businesses who want to build their capacity for game-changing innovation
- Humantific - working with businesses and social entrepreneurs to apply and build adaptive capacity, creative leadership, and innovative organizational cultures
- Touchpoint Dashboard - customizable tool for businesses and organizations designed for creating journey maps in order to visualize, understand, and improve customer experiences
Books for Design Thinking in Business
- Change by Design by Tim Brown
- The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger Martin
- Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School by Idris Mootee
- The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen
- Design Thinking for Business: A Handbook for Design Thinking in Wicked Systems by Igor Hawryszkiewycz
- Innovating for People: Handbook of Human-Centered Design Methods by LUMA Institute
- Rise of the DEO: Leadership by Design by Maria Giudice and Christopher Ireland
- A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink
- 101 Design Methods: A Structured Approach to Driving Innovation in Your Organization by Vijay Kumar
- Design Management - Managing Design Strategy, Process and Implementation by Kathryn Best
- Design Research Methods and Perspectives by Brenda Laurel
- Creative Confidence: Unleashing the Creative Potential Within All of Us by Tom and David Kelley
- Innovation Nation by John Kao
- The Art of Innovation by Tom Kelly