Making Marketing Count
How does purpose and audience inform the creative process?
That's a question Upper School English teacher Chris Shipman posed to his creative writing class earlier this month. And to answer those questions he's tackling the world of persuasive writing while reaching out to help the local business community. Shipman partnered with the Jefferson Chamber of Commerce to identify a handful of small business owners to "pitch" to his class why they should be chosen for a full marketing campaign designed by the students. After a tough selection process, the students chose Fit Gourmet of New Orleans. In April, the students made several trips to the Fit Gourmet kitchen to film the cooking process and interview the chefs. From this video and information gathering, they produced several scripts for television and radio ads, designed print ads, created a social media presence for the company, and explored the possibility of pulling off a publicity stunt! |
Initial prototypes of their ideas have been shared with the owner and chefs at Fit Gourmet. Armed with this initial feedback, the student team is going through another iteration of the design process to improve upon their ideas, but as the year comes to a close, the final products will be out soon.
Make sure you check back to see their progress!
Make sure you check back to see their progress!
Have a television or print ad Chris' students should see? Please email it to him! [email protected]